Photos by © Womack Photography www.womackphotography.com
sbe, an industry-leading hospitality, real estate development and lifestyle company, and Bellagio Resort & Casino, the world’s preeminent hospitality brand, have announced the expansion of the award-winning Hyde nightlife brand into the Las Vegas market.
Occupying the former Fontana Bar location and overlooking the iconic Fountains of Bellagio, Hyde Bellagio will mark the first-ever nightlife experience in Las Vegas from sbe. sbe Founder, Chairman and CEO Sam Nazarian will collaborate with Bellagio to deliver this spectacular 10,000 square foot, indoor/outdoor venue, set for a New Year’s Eve 2011 grand opening.
“The move to bring the Hyde brand to Bellagio underscores the dynamic partnership forged between sbe and MGM Resorts International,” said Sam Nazarian. “Together we’ve secured one of Vegas’ most prestigious locations, and will usher in a new and definitive chapter in nightlife on The Strip.”
Randy Morton, President & COO of Bellagio, said, “Bellagio is committed to offering our guests the very best in hospitality and entertainment; this partnership with Hyde Bellagio reinforces that in uncompromising fashion. Hyde will introduce our guests to an entertainment experience that is unrivaled not only in Las Vegas, but worldwide.”
Since opening in 1998, the AAA Five Diamond Bellagio has established a new standard for inspired elegance and luxury hospitality. Hyde Bellagio will offer the resort’s only seamless indoor/outdoor nightlife venue, evoking the legendary nightclubs of St. Tropez such as La Cave and Billionaires Club.
Just as Bellagio has become the market leader and trendsetter in Las Vegas, Hyde has also experienced a similar rise to prominence in Southern California. Beginning with Hyde Lounge Hollywood, sbe has expanded the brand to include locations at Staples Center in Downtown Los Angeles, at Mammoth Mountain and Hyde Beach, coming to South Beach, Miami in 2012.
Hyde Bellagio will operate as an exclusive lounge until 11 PM and then dramatically transform into a nightlife experience. The renovations will expand the size of the terrace with gorgeous views overlooking the Fountains of Bellagio. Additionally, Hyde Bellagio will feature sbe’s award-winning mixology program.